once again occupy a leading position in the market of wireless headphones —
more than a quarter of all deliveries.
It's not the first year Apple has been in the first place. The report is
provided for the third quarter of 2020. Deliveries of AirPods in the category
of TWS headphones accounted for 29 %, and in the category of "smart" watches,
Apple Watch leads with a share of 28 %. And this is provided that Apple
products are more expensive than competitors!
Nevertheless, budget headphones and smart watches show excellent results.
More than half of the best-selling TWS headphones in the third quarter of
2020 are budget models that cost less than $ 50, and some less than $ 20.
Xiaomi occupies a leading position.
The wireless headphone industry is expected to grow by 83 % (to 238 million
units) this year. This is partly due to the lack of wired headphones bundled
with many smartphones.
